Summary: Twenty years of experience in health care communications, in both the for-profit and not-for-profit sectors
Specialties: branding, issues management, message development, press material and publication development, website development, writing, editing, research
Experience
Principal/Owner
William Avery Hudson LLC (Sole Proprietorship)
October 2005 – Present
Public Relations and Communications Industry
• Provide strategic counsel (especially for startups and organizations reconciling novel challenges and opportunities with mission); comprehensive writing and editorial services (including but not limited to press materials, policy papers, web and newsletter copy); and website development support (particularly for redesigns focused on improving usability and visibility).
Vice President, HealthCare Editorial Services
Ruder Finn HealthCare (Privately Held; 501-1000 employees)
April 2004 – September 2005
Public Relations and Communications Industry
• Produce press materials and other key documents for international pharmaceutical clients, with a focus on oncology; manage and mentor junior writers/editors; manage monthly advertorial program with international science journal Nature.
Senior Editor & Manager, New Media
Memorial Sloan-Kettering Cancer Center (Non-Profit; 5001-10,000 employees)
2000 – 2004
Hospital & Health Care Industry
• Manage editorial content for award-winning cancer center website for consumer and professional audiences (www.mskcc.org).
• Liaison with internal and external stakeholders to produce web content in cancer treatment and research. These groups included: Disease Management Teams; Institutional Review Board (IRB) and Principal Investigators (to produce and maintain an online database of more than 250 active clinical trials); Direct Mail Fundraising Department (to facilitate medical-scientific review of direct-mail fundraising materials); Government agencies including the National Cancer Institute, Cancer Information Service, and National Library of Medicine (to adopt Cancer.gov and MEDLINE resources).
Associate Editor, Scientific American Medicine
Scientific American, Inc. (Privately Held; 201-500 employees)
1998 – 2000
Online Media Industry
• Work with leading medical authorities to develop approximately 30 chapters a year for this continuously updated, comprehensive textbook of internal medicine on the web, on CD-ROM, and in print; edit Scientific American Medicine Bulletin, a monthly e-newsletter highlighting news of interest to practicing clinicians; provide editorial and writing support for marketing, direct mail, and licensing initiatives; participate in sale and transition of assets to WebMD.
Manager, Publications
United Hospital Fund of New York (Non-Profit; 51-200 employees)
1994 – 1998
Non-Profit Organization Management Industry
• Develop and maintain organization's website (www.uhfnyc.org); manage varied publications program (12-15 titles a year, including books, monographs, conference proceedings, statistical publications, newsletters, promotional brochures, and online products) in collaboration with research and policy staff, grantees, and volunteers; contract and manage writers, designers, photographers, and printers.
Senior Medical Editor, Marketing Communications
Merck Human Health Division, Merck & Co., Inc. (Public Company; 10,001 or more employees; MRK)
1991 – 1992
Pharmaceuticals Industry
• Edit international pharmaceutical marketing materials, including product monographs and scripts for videotape and interactive CD-ROM, in close consultation with marketing staff and medical-legal review team.
Editor
Kallir, Philips, Ross (Public Company; 5001-10,000 employees; OKE)
1990 – 1991
Marketing and Advertising Industry
• Write and edit educational and promotional materials for agency's pharmaceutical division in coordination with in-house account staff and corporate clients.
Associate Managing Editor, Norton Medical Books
W.W. Norton & Company (Privately Held; 501-1000 employees)
1986 – 1990
Publishing Industry
• Manage publication of multicontributor medical books, working with physician authors and an in-house medical board; establish editorial and production processes for this startup division, publishing 12 books in the first year.
Education
University of Georgia, BA, Comparative Literature, German, French, 1978 – 1980