Experience
Two decades of continuous experience in communications, public affairs, and public relations in the not-for-profit and for-profit sectors.Specialties: branding, issues management, message development, press material and publication development, website and web 2.0 development, writing, editing, research
Principal/Owner
William Avery Hudson LLC (Sole Proprietorship)
October 2005 – Present
- Provide strategic counsel (for startups and established organizations facing novel opportunities and challenges); comprehensive writing and editorial services (including but not limited to press materials, key messages, white papers, web and print copy); and consultation on emerging media.
Vice President
Ruder Finn Healthcare (Privately Held; 501-1000 employees)
Public Relations & Communications Industry
April 2004 - September 2005
- Produced press materials and other key documents for international pharmaceutical clients, with a focus on oncology; managed and mentored junior writers/editors; managed monthly advertorial program with international science journal Nature.
Senior Editor & Manager, New Media
Memorial Sloan-Kettering Cancer Center (Non-Profit; 5001-10,000 employees)
Hospital & Health Care Industry
2000 - 2004
- Managed editorial content for award-winning cancer center website for consumer and professional audiences (www.mskcc.org).
- Liaison with internal and external stakeholders to produce web content in cancer treatment and research. These groups included: Disease Management Teams; Institutional Review Board (IRB) and Principal Investigators (to produce and maintain an online database of more than 250 active clinical trials); Direct Mail Fundraising Department (to facilitate medical-scientific review of direct-mail fundraising materials); Government agencies including the National Cancer Institute, Cancer Information Service, and National Library of Medicine (to adopt Cancer.gov and MEDLINE resources).
Associate Editor, Scientific American Medicine
Scientific American, Inc. (Privately Held; 201-500 employees)
Online Media Industry
1998 - 2000
- Worked with leading medical authorities to develop approximately 30 chapters a year for this continuously updated, comprehensive textbook of internal medicine on the web, on CD-ROM, and in print; edit Scientific American Medicine Bulletin, a monthly e-newsletter highlighting news of interest to practicing clinicians; provided editorial and writing support for marketing, direct mail, and licensing initiatives; participated in sale and transition of assets to WebMD.
Manager, Publications
United Hospital Fund of New York (Non-Profit; 51-200 employees)
Non-Profit Organization Management Industry
1994 - 1998
- Developed and maintained organization's website (www.uhfnyc.org); managed varied publications program (12-15 titles a year, including books, monographs, conference proceedings, statistical publications, newsletters, promotional brochures, and online products) in consultation with research and policy staff, grantees, and volunteers; contracted and managed writers, designers, photographers, and printers.
Senior Medical Editor, Marketing Communications
Merck & Co., Inc. (Public Company; 10,000 or more employees; MRK)
Pharmaceuticals Industry
1991 - 1992
- Edited international pharmaceutical marketing materials, including product monographs and scripts for videotape and interactive CD-ROM, in close consultation with marketing staff and medical-legal review team.
Editor
Kallir, Philips, Ross (Public Company; 5001-10,000 employees; OKE)
Marketing & Advertising Industry
1990 - 1991
- Wrote and edited educational and promotional materials for agency's pharmaceutical division in consultation with in-house account staff and corporate clients.
Associate Managing Editor, Norton Medical Books
W.W. Norton & Company (Privately Held; 501 - 1,000 employees)
Publishing Industry
1986 - 1990
- Managed publication of multicontributor medical books, working with physician authors and an in-house medical board; established editorial and production processes for this startup division, publishing 12 books in the first year.
Education
University of Georgia, BA, Comparative Literature, German, French, 1978 – 1980.