William Avery Hudson LLC

About my practice

Your organization might benefit from my extensive experience in public affairs and public relations in the not-for-profit and for-profit sectors.

My practice combines these perspectives into one unified vision for clients in health care, the arts and civil society – integrating markets and missions through new collaborations for sustainable economic growth, sound environmental stewardship and promotion of human health and creativity.

Professional history

Before starting my consultancy, I was a vice president at Ruder Finn Healthcare, where I wrote and provided counsel for Novartis, Johnson & Johnson and Nature Publishing Group. Before that, I was senior editor and manager of new media for Memorial Sloan-Kettering Cancer Center. At Sloan-Kettering, I was in daily contact with many of the world's leading cancer researchers and clinicians, as well as with patients, donors and other key stakeholders. I have also worked for Scientific American Medicine, the United Hospital Fund of New York, Merck & Co. and W.W. Norton.

I was working as a manuscript editor at Norton in the 1980s when I took a freelance assignment editing an internal newsletter for Merck’s international employees highlighting the company’s biomedical research. The first issue reported early findings about Merck’s veterinary product ivermectin, which had shown potential as an effective treatment for onchocerciasis – river blindness – a scourge of South America and sub-Saharan Africa. That initial experience, and continuing involvement with Merck as the ivermectin story unfolded as one of the 20th century’s signal achievements in global public health, led me to choose socially progressive communications as my career.